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 FULL-SERVE Best Promotion
Plan*
[1., 2., 3., 4., and 5.]
1. SEO [Search Engine Optimization]
includes:
Keyword research and placement of
keywords and phrases in the [visible]
page title tags (which appear across the
top of the browser), image alt tags
(which appear when cursor are over the
image], in page content (keyword density
level should 5 out of every 100 words),
in the H1, H2, H3 tags [title and
subheadings on pages], as text
hyperlinks and in the [invisible] meta
tags which are in the code at the top of
every page.
2.
SEM [Search Engine Marketing]
includes:
- Submit [Free] your website to search
engines like Google, Yahoo, Ask Jeeves,
etc.
- Research and submit your site to other
Niche Directories your audience might
use.
- Create immediate traffic with
PI [Paid Inclusion], PPC [Pay Per Click], PPV [Pay Per View], CPM [Cost
Per Thousand Impressions], CPA [Cost Per
Action]
Programs offered by search engines and
directories, the top two being Google
and Yahoo. You pay when your ad [under
sponsored links] is click through or
viewed, your ad appears when you’re
Keyword or Phrase is searched for. You
bid on position or pay per number of
impressions or click-through of your ad
- it is recommended to stay
above-the-fold.
3. Link Popularity is the term
used by search engines to measure
websites with good inbound and outbound
links. Search engines will rank websites
higher in the “Organic” search results
that have good inbound and outbound link
structure. Three methods of increasing
Link Popularity are:
- Make your site the authority on your
subject, write articles and post them on
your site. Have the articles published
and posted at other sites linking back
to your website.
- Link Exchanges or Reciprocal Linking
is when you find quality sites that
compliment yours, exchange links thus
adding quality to each site and building
link popularity.
- Publish a Blog [web journal] on your
subject matter, link back to your site
when appropriate.
4. Email Marketing
- E-Newsletter and E-Promotions are
created posted on your site, to increase
you content, boost popularity and
ranking. Be sure to collect emails for
all customers and visitor and have a
sign up on each page of your website.
- Research Ezines and Content Newsletter
sites to advertise on, posting both ads
and articles.
- Signature File are created and
included in all online and offline
correspondence. Signature Files include
your contact information, product lines
and services.
NOTE: Conventional Marketing –
all printed material [ads, business
cards, postcards, flyers, storefronts
must include you website and don’t
forget to get involve in local
organizations]
5. Maintenance includes:
- SEO [Search Engine Optimization]
Maintenance
- Monitor Ranking Under Keywords
- Traffic Analysis
- Keyword Research and Refresh
- Competitive Analysis – see what the
competition is doing
- Add Fresh Content – articles and
specials
- Web Page Analysis – review copy for
page views
- Always try to Boast Link Popularity
A NOTE ON SPAM: We don’t eat it and we
don’t do it!
*Pricing
for promotion plans are quoted after
completion of DHP Planning Steps
Sheet. Note some Promotion Steps might
be completed in the Design phase your
site.
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